Ishan Amin

Ishan Amin is Vice President of Summitsoft & has been involved in product development and design for over 18 years. Prior to joining Summitsoft, he was Vice President of Product Development at infoUSA. He holds degrees in both accounting and law. On a personal note, He’s an avid drone flyer and loves taking stunning aerial videos and publishing them to YouTube.

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Ishan Amin

Ishan Amin

Ishan Amin is Vice President of Summitsoft & has been involved in product development and design for over 18 years. Prior to joining Summitsoft, he was Vice President of Product Development at infoUSA. He holds degrees in both accounting and law.  On a personal note, He’s an avid drone flyer and loves taking stunning aerial videos and publishing them to YouTube.

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I’d like to start out and say that this blog post may be a bit biased towards our own logo designing software line of products, but I will layout the basic fundamentals of what a software should do when its primary goal is to make logos.

The logo making process is sometimes a complex process.  In today’s world you have the ability to choose from a number of options when designing your logo, you can choose to be as hands on as you would like.  If you’re a person that likes to get their hands dirty and want to have an input into the logo at a micro-level, then there are options for you!  But if you’re a person that’s more high-level and feel you just want to see the end result and not get into the nitty-gritty, then there are options for you as well.

Now today we’ll talk about getting your hands dirty, meaning you want to be involved in the logo process and most probably you want to do it yourself.  When you hear the phrase “make your own logo”, I’m sure a thought process goes on in your head that says something like, I have no creative juices in me so how will I ever create a logo?

There is a solution to that and that’s where Summitsoft’s Logo Design Studio Pro comes to the rescue.  We have created over many years a simple but powerful software logo designing app that lets anyone with basic computer skills create amazing logos quickly and almost instantly.

The best way to look at the various logo designing software on the market is to browse their Logo Templates section.  For someone who is not very creatively inclined, then logo templates are where they need to start.  Logo templates are the basis of getting started quickly on your logo.  Always look for a software that has a wide variety of logo design templates that are broken down by various industries, even if your industry or business category is not listed, you may find a logo template that belongs in a different category also has an appeal to your business as well.

The other critical thing to look for is the ability to draw in a software with ease.  You may not have the best drawing skills but sometimes you may just need to draw the half-circle or a simple 3D looking box and having the drawing tools makes it very convenient to get your vision onto the canvas with a bit of custom drawing.

Another important aspect is typography. Typography is the fonts that you use to define your company name in logo.  Most of the time fonts are taken for granted as they don’t always represent the nature of the logo.  In reality, fonts are a very important aspect to logo design and how people perceive your brand.  Not all logos have text in them, so its clearly up to you on how you want to have your logo look.  When looking at the list of features in a logo design software product, make sure that fonts are included and most importantly, they are licensed for Commercial use.  I cannot stress enough.  We see too many logos using Arial or Helvetica, which by the way are usually unlicensed for commercial use unless you look closely at the license agreement.

So to summarize the top 3 things to look for in a logo designing software is:

  1. Quantity & Quality of Logo Templates
  2. Easy & Simple Drawing Tools
  3. Creative Fonts that are licensed for Commercial use.

Those are the top three things that we feel customers should look for in a logo design software.

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This year’s WWDC at Moscone Center in San Francisco is going to be busy and bustling with developers from all around the world, who make their way to see the upcoming features that the company has laid out for them into both the code side and hardware side.

This year’s big announcements is also probably going to have a new high-profile member added to the center stage with the acquisition of Beats Electronics, makers of the awesome and trendsetting Beats by Dr. Dre headphones.

According to Billboard, Jimmy Iovine and Dr. Dre are most probably going to make their presence known by appearing next to Apple’s CEO Mr. Tim Cook to make the official live broadcast announcement, just my guess. 

In terms of products….strong possibility that this year’s emphasis is going to be on Mac OS X.  Since we are currently on 10.9 I would take a guess that its going to be called 10.10.  Since Mac OS has been mostly, but quite efficiently, ignored over the past few years, rumors have been circulating the mac walls on the internet that a huge upgrade is in the works with more seamless compatibility with iOS. 

On a side note of naming conventions, I’ve always said, versions numbers are cheap!  We can make any software or app any version we want… Does anyone think it might even be called OS11?

Like usual, I bet developers will be able to download it on day of the announcement but my guess for the proper Apple-style release date would be October 10th 2014 (10.10.14).

On the Hardware front, Mac Mini’s haven’t been updated in a while and we think the Apple version of iWatch, will also quite possibly make an appearance with actual release date later in the year.  It was Steve Jobs favorite thing to do…announce a amazingly brand new product and let the audience just soak it in for a moment and then hear the thunderous applause that followed.  If this new piece of hardware were to be announced at WWDC, This would be Tim Cooks’ first New Product announcement.  How do you think he will handle it?  I’ve seen him over the years evolve into the “Steve Jobs style of walking and talking” so he may do it in the same manner…we’ll see!

Last year he did do iOS7, so I’m expecting that this year will be iOS8 on a bigger size iPhone model to compete with the larger Android devices like the Note and Tab from Samsung.  I love my Apple iPhone, and I just wish they don’t make it too big that it’s awkward to hold in one hand.  Since the market is demanding larger screen smartphones, Apple has no choice to actually provide it now to its loyal fans.

Now Apple can surprise us all and make a Mac OS X iPad form factor tablet.  They have the technology, they have the hardware so what’s stopping them?

One things for sure, since they just update the Mac Pro and the Mac Book Pro last year, they sure won’t be updating that product line.

Untill next time (After WWDC…)

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