Ishan Amin

Ishan Amin is Vice President of Summitsoft & has been involved in product development and design for over 18 years. Prior to joining Summitsoft, he was Vice President of Product Development at infoUSA. He holds degrees in both accounting and law. On a personal note, He’s an avid drone flyer and loves taking stunning aerial videos and publishing them to YouTube.

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Top 3 things to look for when buying Logo Designing Software

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I’d like to start out and say that this blog post may be a bit biased towards our own logo designing software line of products, but I will layout the basic fundamentals of what a software should do when its primary goal is to make logos.

The logo making process is sometimes a complex process.  In today’s world you have the ability to choose from a number of options when designing your logo, you can choose to be as hands on as you would like.  If you’re a person that likes to get their hands dirty and want to have an input into the logo at a micro-level, then there are options for you!  But if you’re a person that’s more high-level and feel you just want to see the end result and not get into the nitty-gritty, then there are options for you as well.

Now today we’ll talk about getting your hands dirty, meaning you want to be involved in the logo process and most probably you want to do it yourself.  When you hear the phrase “make your own logo”, I’m sure a thought process goes on in your head that says something like, I have no creative juices in me so how will I ever create a logo?

There is a solution to that and that’s where Summitsoft’s Logo Design Studio Pro comes to the rescue.  We have created over many years a simple but powerful software logo designing app that lets anyone with basic computer skills create amazing logos quickly and almost instantly.

The best way to look at the various logo designing software on the market is to browse their Logo Templates section.  For someone who is not very creatively inclined, then logo templates are where they need to start.  Logo templates are the basis of getting started quickly on your logo.  Always look for a software that has a wide variety of logo design templates that are broken down by various industries, even if your industry or business category is not listed, you may find a logo template that belongs in a different category also has an appeal to your business as well.

The other critical thing to look for is the ability to draw in a software with ease.  You may not have the best drawing skills but sometimes you may just need to draw the half-circle or a simple 3D looking box and having the drawing tools makes it very convenient to get your vision onto the canvas with a bit of custom drawing.

Another important aspect is typography. Typography is the fonts that you use to define your company name in logo.  Most of the time fonts are taken for granted as they don’t always represent the nature of the logo.  In reality, fonts are a very important aspect to logo design and how people perceive your brand.  Not all logos have text in them, so its clearly up to you on how you want to have your logo look.  When looking at the list of features in a logo design software product, make sure that fonts are included and most importantly, they are licensed for Commercial use.  I cannot stress enough.  We see too many logos using Arial or Helvetica, which by the way are usually unlicensed for commercial use unless you look closely at the license agreement.

So to summarize the top 3 things to look for in a logo designing software is:

  1. Quantity & Quality of Logo Templates
  2. Easy & Simple Drawing Tools
  3. Creative Fonts that are licensed for Commercial use.

Those are the top three things that we feel customers should look for in a logo design software.

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Guest Wednesday, 23 August 2017