Justin Kozisek - Summitsoft Creative Director
With WWDC 2014 happening in just mere days, Apple has announced that they will be live streaming the entire keynote presentation via iOS devices. So if you have an iPhone or iPad or just use Safari and go to Apple’s homepage starting at 10 AM PT (1 PM ET) on Monday June 2. While the fact that the keynote will be streaming isn’t a brand new idea, after all, they’ve live streamed in the past and always provide videos after the fact, but that Apple has announced it in advance is new.
Apple has never before made it a point to make a press release stating that they will be live streaming their keynote, which has us Apple rumor mongers excited for a couple of reasons. One big reason is that this may mean Apple wants more than just fanboy and tech junkies to be watching, they want the general public glued to their devices. Why? Perhaps it points to the possibility of more consumer-friendly announcements than usual. Generally, we see one or two new gadgets and a bunch of OS and software during the keynote – not really the stuff that your average iPhone user gets too excited about, but if Apple is getting ready to unveil something big and secret, they will want as many people watching as they can get.
Personally, I don’t expect any “surprise” device announcements that we haven’t already heard rumors about, and perhaps Apple is just betting that their average customer hasn’t heard many, if any, of these rumors themselves.
At any rate, come Monday we will all know what Apple has up their sleeves this year that will send more than a few of us rushing to Apple Stores to gladly hand over our money.