Press 2008 Macware Leads in Retail Software Sales


Macware Leads in Retail Software Sale

The NPD Group confirms top positions by Macware

Macware dominates major consumer categories in retail software market

OMAHA, NE – October 23, 2008 – With growing penetration and strong sell thru in the Mac software retail market, Macware, Inc. continues to lead in several key Mac software categories, as reported by The NPD Group.

#1 in SOHO (Small Business/Home Office):
MacFreelance continues to hold its lead as the #1 SOHO software application, as reported by The NPD Group, September 2008. MacFreelance features easy-to-use invoice, billing and time tracking for creative professionals. Other top Macware SOHO software products include Logo Design Studio Pro and Logo Design Studio.

#1 in System Utilities:
MacTuneUp continues to lead all other Mac system utilities, as reported by The NPD Group, September 2008. MacTuneUp quickly discovers and fixes problems, restores hard disk space, creates bootable disk backups, and maximizes Internet and network connections to squeeze the best performance from your Mac.

#1 in Fonts:
MacFonts 2 holds on to its #1 position, beating out Macware’s original font standard, MacFonts, as reported by The NPD Group, September 2008. MacFonts 2 features a creative collection of 1000 high quality font styles in TrueType font format. A third top font software product from Macware is FontLibrary.

#1 in Communication:
EmailCampaign leads the Communication category with its #1 selling email marketing software, as reported by The NPD Group, September 2008. EmailCampaign provides powerful tools to manage your contact list; design simple or complex marketing messages; verify active and dead email addresses; adjust flexible send options according to what your service provider will allow; and handle bounces and unsubscribe replies.

Macware’s unique product offerings and broad customer appeal have helped maintain an edge over its competitors, and will continue to do so as the Mac community continues its expansion of new users and retail markets. All reported Macware products are also in the Top 100 of all combined Windows and Mac software, as reported by The NPD Group, making Macware a successful competitor against even popular software titles in the much larger PC market. Current retailers carrying Macware products include Apple retail stores, Best Buy, Fry’s Electronics, Microcenter, Office Depot, OfficeMax, and more.


About Macware, Inc.
Macware develops and publishes award winning intuitive software designed for Mac users. Headquartered in Omaha, the company is committed to the interests of creative Mac users with products available through major retailers in North America, Australia, Europe, the United Kingdom and Japan, as well as on the Internet.

For additional information please visit our website at

Press Contact:
Rebecca Deterding
Macware, Inc.
(402) 554-1400

Macware is a registered trademark of Macware, Inc. Other company and product names may be trademarks or registered trademarks of their respective owners.