Insights from the boss – On the Mac App Store

a1sx2_Original1_Bruces-blog-banner.jpg What a difference the Mac App Store has made in the way we buy computer software.  When Apple announced the online store would open on January 6, 2011, we were all excited at Macware.  At the time they announced it, we had 6 of our Macware titles in all the Mac retail stores and we saw this as a way to increase our product offerings. The Mac App Store allowed thousands of developers to have their software in a location that would be seen globally.  Macware has enjoyed great success on the Mac App Store, but find one small problem with the store.  We like to communicate with our customers directly when they have questions about our software, but the Mac App Store does not allow for this.  Hopefully this might change in the future. Another concern I’ve heard from Mac users about the Mac App Store is, “Am I getting full versions of a product” and “why did some products that used to sell for $20-50, and now sell for $1-2 on the Mac App Store”. I’m not sure that I can answer those questions for every developer, but I do like that Apple approves every app that is on the Mac App Store. They perform strict testing of every product submitted, to ensure that it will work smoothly.  This is something that as a developer of quality Mac apps, I strongly support.

Press 2012 Macware Releases First Font Collections on Mac App Store


Macware Releases First Font Collections on Mac App Store

OMAHA, NE – May 2, 2012 – Macware, a leading Mac software publisher, announced today they have published the first font collections on the Mac App Store. Since their release late Sunday, the new MacFonts collections have taken over as three of the Top Ten Paid Graphics & Design apps.

Each MacFonts font collection includes a royalty free, commercial use license for the person who downloads them. All fonts are available in OpenType font format and work in all applications including Quark, Illustrator, Photoshop, Microsoft Office, iLife, iWork, Pixelmator and more. The generous commercial use license allows the purchaser to install the fonts on multiple devices they own for work or home projects, such as laptops, desktops and even Windows computers.

The MacFonts font collections include Classic, Comic and Contemporary font styles, each with 10-11 fonts packaged together. A larger Essentials collection is packed with over 80 fonts, which includes each of the smaller font collections.

The MacFonts font collections feature:
* Royalty free, commercial use fonts
* All fonts in OpenType font format
* Use on both Mac and PC
* 100% compatible with all applications
* Fully embeddable into documents, presentations, PDFs and more
* International character support
* Completely unique designs from Macware’s own font foundry
* Perfect for any business or personal project
* Manage with Font Book, Fontcase, and other font managers
* And more

Advantages of OpenType Fonts:
The OpenType font format provides a single cross-platform compatible font file for easy font management and improved document portability between the Mac and PC platforms; ability to embed fonts into PDF projects; superior print quality; and improved language support with an expanded set of international characters including the Euro currency symbol.

Commercial Use License Recommended for:
* Web development
* Graphic designers
* Creative artists
* Corporate design
* Self-publishing
* Game development
* Printers
* Online and print publications
* Advertisements
* Catalogs
* Brochures
* Manuals
* Product design
* Direct marketing
* Mailing campaigns
* Video editing
* Print and Broadcast media
* Greeting cards
* Wedding and party invitations
* Event announcements
* T-shirts
* Calendars
* Newsletters
* Banners
* Signs

System Requirements:
* Mac OS X
* 256 MB of RAM
* Up to 10 MB Hard Disk Space

Pricing and Availability:
The Classic, Comic and Contemporary MacFonts font collections are now available for $0.99 (USD) each on the Mac App Store. The MacFonts Essential Collection is now available for $9.99 on the Mac App Store.


About Macware, Inc.
Macware develops and publishes award winning intuitive software designed for Mac users. Headquartered in Omaha, the company is committed to the interests of creative Mac users with products available through major retailers in North America, Australia, Europe, the United Kingdom and Japan, as well as on the Internet.

For additional information please visit our website at

Press Contact:
Rebecca Deterding
Macware, Inc.
(402) 554-1400

Macware is a registered trademark of Macware, Inc. Other company and product names may be trademarks or registered trademarks of their respective owners.